Fake news sites have been used and embraced by online marketers as a powerful sales tool. You could have seen a phony news site or two before if you've been browsing the Internet and trying to find product reviews.
The FTC has placed a ban on fake news sites. Here's what to learn and what this signifies for online marketing.
The most popular signs of a phony news site are either a supposedly legitimate news report video on a product along with a number of supposed icons from big-name and reputable news sources like CNN. These graphics indicate that the product has been featured on these reputable news sources before, and the sole reason these fake news sites can display these graphics is if their product truly has been mentioned and featured on these reputable news sites.
The way these fake news sites have gotten away with it before simply by using paid advertising to obtain their product listed on these reputable sites. So when they say that their product has been featured on CNN, this simply means they have purchased a banner ad to seem on CNN's website
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That is among the major ways which these sites have been in a position to sneak beneath the radar seemingly playing by the guidelines as much as this point. But now the FTC has passed a brand new law which forbids the utilization of these sites as an advertising tactic. A number of consumers were likely feeling betrayed and tricked until enough of these complained to obtain the Federal Trade Commission's attention.
It won't take lengthy because of this to pass into other niches. If you've been using such sites as your landing pages, it could be time and energy to start looking for additional options with regards to marketing your products or services.
The FTC has additionally come down on using outlandish and specific claims or testimonials unless they are absolutely in a position to be proven. If you've ever visited a fat loss product's page online, you've probably seen what they're talking about. Claims about losing 100 pounds in 3 months and displaying a photo of a slim "after photo" person are precisely what they are talking about.
While the FTC is tightening its watch over affiliates, you will find still ways to happily coexist and make serious money online through white hat marketing practices. The main element so far as the FTC is worried is transparency in marketing.
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